Service Advisor Training Built to Raise the Standard
Most service advisors are expected to sell, communicate, manage customers, and protect the shop with little to no real training. Champion University gives advisors a clear, integrity-driven system built from real shop experience — so they can educate customers, build trust, and present service with confidence.
Integrity before sales
Education before approval
The Problem in One Look
Most service advisors are expected to answer phones, sell work, manage customer emotions, communicate with technicians, present estimates, protect the shop, and build trust — often with little to no real training.
When the advisor is not trained, the entire shop feels it. Customers get confused. Technicians get frustrated. Sales stall. Communication breaks down. Good inspections turn into missed opportunities because no one taught the advisor how to explain the value clearly.
Champion University was built to fix that problem with a real system — one that teaches advisors how to communicate with confidence, educate before asking for approval, and become the trusted guide customers need.
Build Trust
Train advisors to explain service clearly, educate customers first, and earn approval through confidence instead of pressure.
Educate Before Approval
Teach advisors how to review inspection findings, explain the why behind recommendations, and help customers make informed decisions with confidence.
Drive Results
Give advisors a proven process for presenting value, reducing confusion, increasing approvals, and creating a smoother experience for customers, technicians, and the shop.
Phone Skills Course
The first impression of your shop is often created before the customer ever walks through the door. Poor phone handling leads to missed appointments, price-shopping conversations, weak write-ups, and customers calling the next shop before your advisor has even understood the concern. In our Phone Skills course, we teach advisors how to slow the conversation down, ask better questions, identify what the customer actually needs, explain the value of your process, and guide the call toward the right next step without sounding scripted or desperate for the sale.
Communications Course
Most customer problems are not caused by the repair itself. They are caused by unclear expectations, incomplete explanations, missed updates, and information being passed poorly between the technician, advisor, and customer. In our Communication course, we teach advisors how to present findings clearly, explain recommendations with evidence, manage repair timelines, handle objections, document conversations, and keep customers informed throughout the entire visit. The goal is not to make advisors sound polished. It is to make sure the customer understands what is happening, why it matters, and what to expect next.
Delivery Course
The final interaction can strengthen the entire experience or quietly undo it. A rushed handoff, unexplained invoice, or customer being pointed toward the parking lot makes the repair feel transactional and leaves questions unanswered. In our Delivery course, we teach advisors how to review completed work, explain declined and future recommendations, confirm the customer understands the invoice, reinforce the value of the repair, and personally close the visit with professionalism. A strong delivery creates confidence, reduces confusion, supports retention, and gives the customer a reason to return instead of treating the shop like a one-time purchase.
“I built Champion University because service advisors deserve more than scripts and sales pressure. They deserve a real system — one that helps them educate customers, protect the shop, support technicians, and raise the standard of automotive service.”
Kevin Tarpley
Founder, Champion University
Answers for shop owners and service professionals
Clear answers about what’s included, who it’s built for, and how Champion University training works.
Champion University includes structured service advisor training focused on communication, customer education, digital inspection review, estimate presentation, phone skills, follow-up, and building trust through a consistent process.
This training is built for independent shop owners, service advisors, managers, and automotive professionals who want a clearer system for serving customers, presenting value, and raising the standard inside the shop.
Training is delivered through online course material, videos, written lessons, and structured modules that can be used by individual advisors or shop owners training their team.
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