Service Advisor Training Built to Raise the Standard
Most service advisors are expected to sell, communicate, manage customers, and protect the shop with little to no real training. Champion University gives advisors a clear, integrity-driven system built from real shop experience — so they can educate customers, build trust, and present service with confidence.
Integrity before sales
Education before approval
The Problem in One Look
Most service advisors are expected to answer phones, sell work, manage customer emotions, communicate with technicians, present estimates, protect the shop, and build trust — often with little to no real training.
When the advisor is not trained, the entire shop feels it. Customers get confused. Technicians get frustrated. Sales stall. Communication breaks down. Good inspections turn into missed opportunities because no one taught the advisor how to explain the value clearly.
Champion University was built to fix that problem with a real system — one that teaches advisors how to communicate with confidence, educate before asking for approval, and become the trusted guide customers need.
Build Trust
Train advisors to explain service clearly, educate customers first, and earn approval through confidence instead of pressure.
Educate Before Approval
Teach advisors how to review inspection findings, explain the why behind recommendations, and help customers make informed decisions with confidence.
Drive Results
Give advisors a proven process for presenting value, reducing confusion, increasing approvals, and creating a smoother experience for customers, technicians, and the shop.
“I built Champion University because service advisors deserve more than scripts and sales pressure. They deserve a real system — one that helps them educate customers, protect the shop, support technicians, and raise the standard of automotive service.”
Kevin Tarpley
Founder, Champion University
Answers for shop owners and service professionals
Clear answers about what’s included, who it’s built for, and how Champion University training works.
Champion University includes structured service advisor training focused on communication, customer education, digital inspection review, estimate presentation, phone skills, follow-up, and building trust through a consistent process.
This training is built for independent shop owners, service advisors, managers, and automotive professionals who want a clearer system for serving customers, presenting value, and raising the standard inside the shop.
Training is delivered through online course material, videos, written lessons, and structured modules that can be used by individual advisors or shop owners training their team.
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